2025 Nominations Are Now Open

NOMINATE NOW!

RECOGNISING SERVICE EXCELLENCE

The Australian Services Excellence Awards (ASEA) are Australia’s premier customer service awards program, attracting hundreds of nominations each year and culminating with attendees coming together each year at the ASEAs Gala Dinner to recognise best practice, performance and innovation in customer service, highlighting their importance in today’s business climate.

In 2025, we’ll be returning to Sydney with a gala dinner at the Fullerton Hotel Sydney, in the heart of Sydney’s financial and fashion district, and housed in the historic 150 year old former General Post Office building.

Why Enter

Becoming a finalist and winning an award illustrates the highest standards of commitment to customer service excellence.

Recognise your organisation’s achievements in customer service and enhancing your reputation with customers and competitors.
Enhance your organisation’s customer service focus, building both a greater confidence in working with customers and increased customer satisfaction levels.
Acknowledge and reward key team members for their contribution to the organisation.
Support CSIA in building the profile and legitimacy of customer service as a true profession

Who Can Enter?

The ASEAs are open to all individuals and organisations servicing Australians, whether it is a business of one employee or one thousand.. The Australian Service Excellence Awards recognise individuals at all levels within organisations, as well as big corporations right through to small businesses.

Award Categories

Individuals

Customer Service Executive of the Year

This Award is open to C-level executives who drive customer centricity within their organization, and recognises outstanding leadership in organisational customer centricity. This nomination can encompass all or parts of vision setting, organisation enrolment, cultural change, strategies and delivery.

Customer Service Manager of the Year

This Award celebrates the roles between the frontline and the leadership team that make customer service excellence tangible, and targets Customer Service Managers and Customer Experience Managers for the excellence they bring to their roles. This nomination celebrates those who translate strategy into actionable plans, driving customer-centric culture in their teams and enabling teams who deliver customer service to deliver exceptional services.

Customer Service Leader of the Year

This Award celebrates the day-to-day leaders in customer service who enable daily excellence in customer service. This award will be given to a team leader who makes customer service their personal mission and enables their front-line colleagues to deliver award winning customer service every day through their actions and attitude

Customer Service Professional of the Year

This Award champions individuals who deliver customer service every day - frontline team members who work with internal or external customers. These professionals demonstrate exceptional skills in meeting customer needs and representing their organization's values.

Learning and Development Professional of the Year

This Award recognizes individuals who excel in developing customer service skills in others. It celebrates trainers who build capability, inspire excellence, and empower employees to deliver outstanding customer experiences.

Customer Service Advocate of the Year

Advocate of the Year celebrates the one person in an organisation that lives and breathes the concept of customer service excellence at any level of the organisation.

Organisations

Customer Service Organisation of the Year - Large Business

This Award celebrates organisations of 200 or more staff who have collectively delivered a demonstrated improvement to customer service and business performance. These large teams demonstrate how effective collaboration can create remarkable customer experiences and set new standards for service delivery.

Customer Service Organisation of the Year - Small Business

This award recognises those organisations of fewer than 200 staff who have collectively delivered a demonstrated improvement to customer service and business performance. This award recognises how smaller teams can make a bigger impact through their unified approach to customer excellence.

Customer Service Organisation of the Year - Government/Not-for-Profit

CSIA understands that there are specific legislative requirements and budget limitations for state and federal government and not-for-profit organisations that mean customer service excellence needs to be delivered in a different (and often creative) way. This category recognises the unique constraints and value of these vital organisations.

Customer Service Organisation of the Year Local Government

Local governments are the lifeblood of their communities. This award specifically recognizes local government that have demonstrated outstanding customer service. It celebrates their commitment to serving community members with excellence despite resource constraints.

Service Excellence in a Small Contact Centre

This category honours smaller contact centres with fewer than 30 FTEs that have achieved outstanding service excellence. It celebrates their ability to provide personalized, high-quality service while efficiently managing resources.

Service Excellence in a Large Contact Centre

This award acknowledges large contact centres with 30 or more FTEs that have demonstrated service excellence. It recognizes the critical role these centres play in customer service delivery and their ability to maintain high standards while managing high volumes of customer interactions.

Projects

Customer Feedback Implementation of the Year

This award honours organisations that have demonstrated excellence in collecting, analysing, and implementing customer feedback to drive meaningful improvements. It recognises systematic approaches to turning customer insights into tangible service enhancements.

Digital Customer Experience of the Year

This award recognises organisations that have leveraged digital and social media platforms and technologies to create seamless, innovative, and effective customer experiences. It celebrates excellence in online engagement, digital transformation, and the successful integration of technology to enhance customer journeys.

Customer Experience Transformation of the Year

This award celebrates organisations that have successfully implemented significant changes to improve their customer experience. It recognises transformative initiatives that have resulted in measurable improvements to customer satisfaction and business outcomes.

Customer Loyalty Program of the Year

This award recognises organisations that have developed and implemented exceptional customer loyalty initiatives. It celebrates programs that effectively engage customers, build lasting relationships, and drive repeat business through innovative rewards and recognition.

Customer-centric Culture of the Year

This award honours organisations that have successfully embedded customer centricity into their organisational DNA. It recognises companies where every decision, process, and employees are aligned around delivering exceptional customer experiences.

Innovative Customer Transformation of the Year

This award celebrates organisations that have implemented groundbreaking approaches to transform their customer experience. It recognises innovative projects that have disrupted traditional service models and created new standards of excellence.

Corporate Social Responsibility Programme of the Year

This award recognises organisations that have successfully integrated corporate social responsibility into their business model while maintaining excellent customer service. It celebrates the harmonious balance between social impact, environmental stewardship, and customer satisfaction.

How To Enter

Organisations and individuals must nominate online through the CSIA Awards Portal. Access to the portal is free for both CSIA members and non-members

All nominations must be supported with a fully completed nomination form. You can include supporting documentation as part of your nomination, but be aware that there is a 1,250 word limit for all submissions.

Judging Process

Nominations Evaluation

The Judging Committee evaluates all nomination submissions and shortlists 3-5 individuals or organisations as finalists in each category.

Finalist Interviews

Finalists will be judged by an expert panel of industry specialists and former ASEA winners. For both individuals and organisations, the finalists will take part in a 45-minute online interview where they have the opportunity to showcase their nomination: normally, this includes a formal presentation and a Q&A session with the judges.

Judging Criteria

While the judging criteria vary across the different awards, they are underpinned by the four key perspectives of the International Customer Service Standard. In their presentations, finalists are asked to provide an overview of the individual, team, project, or organisation and explain how customer service excellence was delivered in the past year with specific reference to these perspectives.

Learning and growth perspective

How is a person, organisation or project created a culture of learning and growth within the organisation?

Operational perspective

How does a person, organisation or project ensure consistency in of customer service delivery?

Service
perspective

How does a person, organisation or project result in a higher quality of customer service for the organisation?

Financial
perspective

How does a person, organisation or project impact overall business performance?

For more information on the International Customer Service Standard, contact the CSIA team at awards@csia.com.au

What do finalists receive

National recognition of their CX achievement at a nationally recognised event
Permission to display the Australian Service Excellence Awards Finalists logo on company stationery and marketing material
A CSIA media kit to support your organisation’s promotional efforts
A digital finalists certificate*

*Framed certificates are available at cost upon request

2025 TIMELINE

29th April – Nominations open
18th August – Nominations close
22nd August – Finalists announced
22nd September – Judging commences
2nd October – Judging closes
24th October – ASEA Gala dinner

NOMINATE

Entry Fees - 2024 ASEAs

Members

Individual nomination - $199 (including GST)
Organisation / Project nomination - $499 (including GST)

Non-members

Individual nomination - $399 (including GST)
Organisation / project nomination - $649 (including GST

Note:

Individual CSIA member discounts only apply to the nominee, not the nominator.
Individual CSIA members' do not receive discounts for organisation-level (corporate) nominations.
Any fees incurred to participate in the judging are the responsibility of the entrant.

Nominate Now

Nominations for the 2025 ASEA are now open!

NOMINATIONS

Where service meets success

Two of ASEA winners talk about how entering the Australian Service Excellence Awards supported their customer focus journey.